Marty Smith
Executive Technology Leader | Enterprise Architect | Transformation & Growth Strategist
Marty Smith is an accomplished technology executive with over 25 years of experience leading enterprise transformation and modernization across industries including retail, fintech, healthcare, SaaS, and data analytics. He has guided technology organizations through rapid growth, public offerings, and acquisitions—building scalable, secure, and compliant systems that enable business performance and resilience.
Chief Information Officer (CIO), FINSYNC
Former Senior Vice President of Technology, GreenSky
(Acquired by Goldman Sachs)
Fractional CIO, Thrive Farmers
Former Vice President of Information Technology, LexisNexis
About
Marty Smith
As Enterprise Architect for The Home Depot, Marty helped define and integrate the global retail technology ecosystem spanning U.S., Canada, Mexico, Chile, Argentina, and China, driving modernization across POS, ERP, supply chain, and data systems. At GreenSky, he built the technology and data foundation that helped the company become the fastest-growing FinTech in the U.S., advancing SOC compliance, real-time risk scoring, AI analytics, and platform scalability that supported its IPO and eventual sale. His leadership at ChoicePoint/LexisNexis, Implantable Provider Group, and FINSYNC further reflects his ability to align complex SaaS environments, data ecosystems, and business goals to deliver measurable outcomes.
Marty is known as a “player-coach” leader who mentors teams while driving business-aligned innovation. His pragmatic, hands-on approach helps organizations modernize legacy systems, navigate digital transformation, and achieve operational excellence.